"Felecia Bella was birthed out of a dream and a vision to make a difference in the small rural town where we started.  My passion has always been fashion and I must have some gypsy in my blood.  After living all over in the U.S., we moved back to Rutherford, TN, and that’s really where the story begins. I started doing shows and special events; this bought the store downtown that was previously a restaurant (Davey’s Diner), which by the way, we are the last home of Davy Crockett.  Honestly, I think the restaurant had been open since his days because it was really a task to make it into the boutique that it is today!

 

Felecia Bella flagship was birthed 2006.  Felecia means Happy, and Bella means beautiful.  I want every girl/woman who comes thru our doors or online to feel Happy and Beautiful.  We specialize in helping to make their looks personable and unique.  I personally pick each item that we offer and train the master stylist how to help you look your best. We are very special in what we do our service, our product, and our love for fashion!"